Our Staff

Keri L. Ruf, MA

Keri L. Ruf, MA

Regional Managing Director

Keri L. Ruf MA, HIS, completed her master’s degree from New York University and was the previous owner of Loud and Clear Hearing Center. Keri’s passion for over 15 years has been to improve the quality of life for persons with hearing and speech impairments. She entered the hearing field after helping cancer patients learn how to talk after losing their voice boxes to cancer. After learning that certain chemo and radiation treatments can cause hearing loss, Keri wanted to provide full service and education to her patients. She has fit hundreds of hearing aids over the past 15 years and understands the concerns of patients and there families with hearing loss.

Keri is able to provide the most innovative hearing solutions and new bluetooth hearing accessories, as well as educate the family and patient to include listening strategies that help in all environments. Keri continues to be actively involved in the community by offering her services to local senior living facilities and providing informal seminars at a number of senior clubs and/or social events. Customer care and satisfaction are a priority for Keri.

Keri is able to provide the most innovative hearing solutions and new bluetooth hearing accessories, as well as educate the family and patient to include listening strategies that help in all environments. Keri continues to be actively involved in the community by offering her services to local senior living facilities and providing informal seminars at a number of senior clubs and/or social events. Customer care and satisfaction are a priority for Keri.

Nicole Groat, AuD

Nicole Groat, AuD

Audiologist

Nicole Groat earned her Bachelor of Science degree in Communication Sciences and Disorders from The Pennsylvania State University in 2011. She then completed her Clinical Doctorate in Audiology from A.T. Still University in 2017. She is a licensed Audiologist and Hearing Aid Dispenser in the state of New Jersey. She is also a certified member of the American Speech-Language-Hearing Association.

Prior to joining Audibel in April 2023, Dr. Groat gained vast clinical experience in numerous settings including ENT & Allergy Associates, ENT Center of NJ, and Sovereign Medical Group. Additionally, she spent 6 months working with veterans at Northeast Occupational Audiology Associates doing comprehensive audiological compensation and pension exams on veterans as it is something she is very passionate about.

Dr. Groat has routinely performed a full range of diagnostic services in Audiology on a diverse clientele, with a special interest in the management of hearing loss with advanced hearing technology.

Valarie Oliva-laberbera, PSC

Valarie Oliva-laberbera, PSC

Patient Services Coordinator

Hi, my name is Valarie. I am a mother of four and also have two beautiful grandchildren, Adrianna and Oliver. Adrianna is 13 and Oliver will be 5 in October.
I began my career with Starkey on May 1, 2021 as a Patient Services Coordinator when my office was acquired by them. I am now currently working in our Wayne and Bloomfield, NJ office and truly enjoy my job and love assisting our patients with all their hearing needs.
When I’m not in the office, I love spending time in the gym, cooking, traveling and spending time with my family.
I look forward to a long career with Starkey and cannot wait to see what the future holds.

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Customer Reviews

I have seen three different hearing instrument specialists at NewSound Hearing. All have been professional and informative, especially Thea. They provide high quality service for those with hearing deficiencies. Their coordinator, Valarie, is a pleasure to communicate with and goes out of her way to accommodate patients needs.

Annina Hill, on Google

I have always experienced excellent service from the initial consultation to receiving my hearing aids, appointment scheduling, and follow up help.

Andrew Bradford, on Google

Kelly Dob, on Google

I would go no where else!! Keri Ruf has been taking care of my 2 severely hearing impaired children for many years. Professional, caring and honest are qualities that are hard to find these days. She has put a smile on their faces many times over the years. It doesn't...

Cindy Bongiorno, on Google

Everyone that I have came in contact with has been very helpful and nice.I have been going there since March and hasn't had a bad experience yet. I highly recommend them.

doreen beals, on Google

Outstanding customer service and medical treatment. Appointment was on time.

Juan Mezarina, on Google

It was wonderful to meet the warm and welcoming staff. The process was explained clearly and we left well informed. Thank you New Sound Hearing Center

Thandiwe Khonje, on Google

Super helpful! Earplugs fit great!

Joe Matar, on Google

Needed to verify a sudden hearing issue. The audiologist was great about explaining the likely issues and got me motivated to see an ENT right away. I would recommend the Center to anyone experiencing hearing problems.

David Swirnoff, on Google

J'Anice Sanders, on Google

S “SP” P, on Google

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