Our Staff

Keri Ruf, MA, HIS

Keri Ruf, MA, HIS

Regional Manager

Keri L. Ruf MA, HIS, completed her master’s degree from New York University and was the previous owner of Loud and Clear Hearing Center. Keri’s passion for over 15 years has been to improve the quality of life for persons with hearing and speech impairments. She entered the hearing field after helping cancer patients learn how to talk after losing their voice boxes to cancer. After learning that certain chemo and radiation treatments can cause hearing loss, Keri wanted to provide full service and education to her patients. She has fit hundreds of hearing aids over the past 15 years and understands the concerns of patients and there families with hearing loss.

Keri is able to provide the most innovative hearing solutions and new bluetooth hearing accessories, as well as educate the family and patient to include listening strategies that help in all environments. Keri continues to be actively involved in the community by offering her services to local senior living facilities and providing informal seminars at a number of senior clubs and/or social events. Customer care and satisfaction are a priority for Keri.

Jacklyn Churchill, AuD.

Jacklyn Churchill, AuD.

Audiologist

Jacklyn Churchill is a Doctor of Audiology and Dispensing Audiologist. She is passionate about a holistic approach to care, leading to optimal patient outcomes. Her clinical experience features a vast array of services ranging from pediatrics through adults. 

Dr. Churchill received her Bachelor of Science degree in Speech, Language and Hearing Science from the University of Arizona. She graduated from Salus University with a doctorate degree in Audiology. Jacklyn is a member of the American Speech-Language-Hearing Association. She is a dedicated lifelong learner, who advocates for building awareness of hearing loss and patient education in the community.

Lawrence Schwab, PSC

Lawrence Schwab, PSC

Patient Services Coordinator

My name is Larry Schwab and I joined Penta Hearing of Princeton NJ/All American Hearing in October 2018 as a Patient Services Coordinator. Being married to an Audiologist and having worn a hearing aid for many years has given me a great understanding of how important and rewarding it is to help others on their journey to better hearing. When I’m not working, I enjoy spending time with my wife and two daughters. I also love using my gift of creativity to craft, paint, and illustrate.

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Customer Reviews

Perfect, it was a delight! Thanks.

Michael Greenlee, on Google

I’m so happy to know that there is a high quality Hearing Center available to people in the Essex County area.

Diane Frohling, on Google

Great visit. Very informative.

Alice Gleason, on Google

Excellent service and very accommodating with pleasant workers that make you feel comfortable Thanks to both of you.

Fedela Raimondo, on Google

My experience here was superb. Jackie, the audiologist, was very professional and knowledgeable as well as helpful in how she explained the process and then the results and findings. She’s also very pleasant and caring. I highly recommend New Sound Hearing.

Anthony Sargent, on Google

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